
NEW!!!
The numbers speak – but is anyone listening?
Three Fridays.
Three perspectives.
One breakthrough for your data communication.
We are lauching the DATA Story Fridays Masterclass in October: Friederike Oehlerking, Julia Zukrigl and I will show you how to package your analytical insights so they land.
My focus: How to turn complex analyses into understandable stories, specifically in dashboards?
Class will be in German!
Register here.

About Me
Yes - data analytics can be fun!
Hi, I am Diana – a statistician with a passion for transforming business data into strategic insights. With 15+ years of experience in statistics and data visualization, I specialize in custom Power BI reports that are both analytically sound and easy to use, focusing on creating reports that speak your business language.
How I Drive Business Value:
- Executive-Ready Solutions: Custom Power BI reports designed specifically for leadership and analytical teams, transforming your data into actionable insights
- Team Empowerment: Targeted training and optimization services that elevate your internal Power BI capabilities and maximize your analytics investment
My services
Data analytics meet user focus

Custom report
creation
Transform your complex data into executive-ready insights.
My Power BI solutions combine statistical expertise with intuitive design, delivering reports your team will actually use. From real-time KPIs to predictive analytics, each solution is tailored to how your leadership makes decisions.

Strategic advisory &
training
Elevate your team’s data and visualisation capabilities.
Through focused training and personalized consulting, I help your team master Power BI for their specific needs. Sessions range from dashboard creation to advanced analytics – always aligned with your business goals and current capabilities.

Report
optimization
Maximize the impact of your existing reports and analyses.
My comprehensive UX /UI audit examines your reports through the lens of usability. You’ll receive actionable recommendations for improving visual clarity, navigation flow, and overall effectiveness – available in three tiers to match your needs.
Let the numbers speak
Recent projects
Skills used:
Advanced DAX programming & targeted training & advisory
Outcome:
Comprehensive Power BI template suite with standardized layouts enabling consistent dashboard development across all departments & targeted training sessions
Customer success:
Immediate reporting standardization and actionable marketing insights, establishing a sustainable analytics framework supporting their revenue growth
Skills used:
User-centered design & intensive data modelling
Outcome:
Elevated capabilities in Power BI report design
and advanced data modelling;
Implementation of complex Power BI reports
Customer success:
Power Bi repors serving needs of both executives and analysts; Less manual work & better maintenence; sustainable data models
Skills used:
User-centered design & intensive data modelling
Outcome:
Unified legacy dashboards into one dynamic report, reduced complexity of maintenance and usage
Customer success:
Well designed Power BI report serving both executive and analytical needs;
Better maintainance due to sound data modelling
Skills used:
Strategic planning & targeted training & advisory
Outcome:
Elevated capabilities in Power BI report design
and advanced data modelling;
Implementation of complex Power BI reports
Customer success:
Strategic upskilling plan & implementation, team empowerment & knowledge sharing
Skills used:
KPI advisment & report automation
Outcome:
Automated KPI reporting solutions
Customer success:
Well defined KPI system,
automatic KPI calculation and reporting;
Less manual work
Skills used:
Strategy meetings & hands on analytics
Outcome:
Data landscape description, prioritized analytic
questions, analyses and reports
Customer success:
Strategic analytics plan with dedicated next steps;
Proof of concept for analytics
Work Experience
My journey through data
My Services:
- Template & Framework Development – Creating standardized Power BI templates with corporate design integration, enabling consistent reporting across organizations and accelerating dashboard development timelines
- Team Upskilling & Best Practices – Providing hands-on training and mentoring for internal teams, establishing sustainable Power BI capabilities through knowledge transfer and implementation of industry best practices
- Advanced DAX Programming – Building complex measures for dynamic time comparisons, KPI calculations, and sophisticated business logic that transforms raw data into actionable insights
- Advanced DAX & Power Query Programming – Building complex measures for dynamic time comparisons, KPI calculations, and sophisticated ETL logic that transforms raw data into actionable insights
Implemented end-to-end data analytics initiatives while serving as the primary data strategy consultant for enterprise clients.
Core Responsibilities:
- Developed comprehensive data strategies and governance frameworks
- Co-developed and managed a SaaS product on forecasting & ressource optimization in Azure
- Created impactful data visualizations and dashboards
Led a small team of data scientists and analysts delivering ML-powered business intelligence solutions and establishing data-driven decision-making processes.
Core Responsibilities:
- Managed analytics team and client projects
- Implemented data strategy frameworks and developed automated ML solutions for BI platforms
- Led project acquisition and requirements engineering for complex analytical initiatives
Developed computational methods for sensitivity analysis and experimental design in chemical engineering.
Developed global epidemiological strategy for cardiovascular disease portfolio while managing statistical analysis and research initiatives.
Provided statistical consulting and research support for medical studies while teaching biostatistics and clinical epidemiology.